Pioneering a Regenerative Future for British Wool: 3LM Connects Neem London with Fernhill Fibre
At 3LM we like connections , especially ones where supply chains are short, transparent, and built upon a foundation of ecological and social responsibility. In this spirit, we are thrilled to announce a groundbreaking collaboration that will redefine the future of British wool and sustainable fashion. We have connected Neem London, a forward-thinking menswear brand, with Fernhill Fibre, a pioneering British regenerative wool producer based at Fernhill Farm. This partnership is set to produce a high-end, stylish menswear jumper made exclusively from the best of British wool.
Fernhill Fibre: The Best of British Wool
Fernhill Farm is a verified regenerative eco-farm and events venue atop the Mendip Hills in Somerset, England. Owned by Andy and Jen, the farm manages commercial flocks of approximately 3,000 Romney-Shetland sheep selectively bred for fine, colourful fibre, mature meat qualities, hardiness, and their ability to restore biodiversity through nomadic-style grazing.
Over a decade of research and selective breeding has led to the development of the Lustre Flock, known as the Best of British Six, combining the benefits of multiple native British breeds:
- Shetland for fine, native shades & comfort
- Romney for length, strength & volume
- Bluefaced Leicester (BFL) for crimp, colour & lower micron count
- Teeswater for long, bright white, silky spiral curls
- Wensleydale for superior lock length, sheen & darker tones
- Leicester Longwool (LLW) for lustre, strength & durability
This unique blend produces an ultra-long, soft, silky, and strong worsted yarn, perfect for weaving and knitting. With excellent drape and durability, these fibres are processed to capture all the natives shades within our British Isle sheep breeds.
Image above: Fernhill Farm's EOV report
Neem London: Sustainable Menswear with Impact
Neem London is redefining sustainable fashion. Founded by Nick Reed, who after a long career in mainstream fashion felt compelled to create a brand built on accountability and environmental integrity, Neem London is committed to producing high-quality menswear with minimal impact.
Their manifesto states:
"We are working towards menswear that leaves behind zero emissions, zero harm, and zero waste. Our long-term drive is not just to produce the lowest emitting shirt in the world but to ensure that there is clear accountability for our production."
Neem London believes in modern sustainable style. They design and create stunning menswear using recycled materials within an end-to-end production system that is 100% carbon neutral. The brand is obsessively sustainable while maintaining timeless style. In addition to British regenerative wool, Neem also sources regenerative cotton from Turkey, recycled wool from Italy, and merino from New Zealand.
However, their commitment to continuous improvement drives them to lower their impact further, making this collaboration a significant step in that journey.
Neem also operates a take-back scheme, where they recycle not only their own wool and cotton garments but also those from other brands, transforming them into new clothing and closing the loop on textile waste.
A Direct and Regenerative Supply Chain
This collaboration exemplifies the power of a short and direct supply chain. From farm to finished product, every stage of production will take place within the UK, drastically reducing the carbon footprint associated with long and complex global supply chains. Unlike conventional fashion production, which often relies on resource-intensive processes and extensive transportation, this project proves that the UK has the capacity to produce high-end, fully circular clothing that aligns with both luxury and sustainability.
The Journey from Farm to Fashion
The project will unfold in several stages, each meticulously documented to provide an inside look at the transformation of raw wool into a modern, high-end menswear piece.
March 2025: Shearing – The first stage begins with shearing at Fernhill Farm, where the wool will be harvested with care and precision.
Spring-Summer 2025: Spinning & Weaving – The wool will then be spun and knitted into a premium-quality garment, maintaining full traceability throughout the process.
Summer 2025: Design & Production – Neem London will be commissioning their own knitwear ideas into a sophisticated, stylish jumper that reflects the essence of modern menswear.
Autumn 2025: Launch – The final garment will be unveiled, showcasing how regenerative British wool can be transformed into an enduring, high-end fashion piece.
Challenges and Opportunities
Throughout this journey, we will transparently share the challenges and solutions encountered, from ensuring optimal fibre quality to refining local production capabilities. By documenting every stage, we aim to inspire other brands, farmers, and consumers to rethink their relationship with clothing and the materials that make them.
A Model for the Future of Fashion
This collaboration is more than just a product launch—it is a blueprint for the future of fashion. By proving that fully circular, regenerative, and long-lasting garments can be produced within the UK, we aim to challenge the dominance of extractive, fast fashion models. However, the ability to make bold claims about regeneration requires measurement, and that’s where Ecological Outcome Verification (EOV) comes in.
As a Savory Hub and EOV practitioners, 3LM plays a crucial role in measuring the ecosystem processes at Fernhill Farm, ensuring that the land is truly regenerating. This provides Neem London with the confidence to state that their clothing is not just sustainable but actively contributing to ecosystem restoration. By grounding these claims in scientific measurement, we reinforce the legitimacy of regenerative fashion and set a higher standard for the industry. The term 'regenerative' is not legally controlled, meaning it is increasingly co-opted for greenwashing by brands making unverified claims. Without rigorous, science-based verification like EOV, the fashion industry risks misleading consumers and diluting the true impact of regeneration.
Through this project, 3LM, Neem London, and Fernhill Fibre are demonstrating that fashion can be both luxurious and regenerative, proving that sustainability does not mean sacrificing style. We love seeing tangible results that we can wear—beautiful, high-quality garments created from like-minded visionaries committed to reshaping the future of clothing.
Stay tuned as we document the journey from farm to fashion, and join us in pioneering a more regenerative future for British wool and beyond.
