Our objective is to generate a movement, with 300,000 hectares under influence in the British Isles by 2020.
We are initially targeting inspired farmers, food retailers, wildlife trusts, water companies and other land and livestock managers to lead by example, peer-to-peer.
We aim to have demonstration and learning sites, along with a team of Accredited Professionals and Field Professionals spread across the British Isles. Knowledge transfer occurs primarily through learning cohorts who support each other in the full implementation of the Holistic Management Template.
We recognise that in the long-term, the change will be consumer-led. We collaborate with partners to educate consumers about the benefits of grass-fed food and fibre.