Globally, for every 1 tonne of food produced, 20 tonnes of soil are degraded.

DEFRA estimates soil degradation costs England and Wales £1.2 billion annually.

Soil degradation affects everyone who produces or consumes food and fibre.

Since 1985, Holistic Management has been used to regenerate soil, and is now the basis of a global movement to regenerate 1 billion hectares of grassland by 2025.

It’s our mission to equip people to achieve their desired quality of life whilst improving the land for future generations.

There is certain hope in an uncertain world.

Holistic Management

Holistic Management is a process of decision-making and planning that gives people the insights and management tools needed to work with nature; resulting in better, more informed decisions that balance economic, social and environmental considerations.

In the context of the ecological restoration of grasslands, managers implement Holistic Planned Grazing to properly manage livestock — mimicking the predator/prey relationships in which these environments evolved.

Patrick Holden, Sustainable Food Trust, “The Food Movement is an Unstoppable Force for Change”

Graham Harvey, agricultural editor for The Archers, “The New Story”

Rebecca Hosking, Village Farm, “Making The New Story Happen Through Agri-Wilding”

Caroline Watson Grindrod, Primal Meats, “Eat Yourself and the Land Healthy”

Chris Tattersall, The Wool Room, “Live Life as Nature Intended”

Chris Cook, UCL’s Institute for Security and Resilience Studies, “Regenerative Land Partnership”

The Wool Room: The wool industry can change the world!

Gill Jacobs and Marianne Hill — the connection between healthy soil and human health.


Watch these Consumer Revolution videos by Savory Institute:

The Story of Dairy

The Story of Meat

Benefits of Holistic Management

Practitioners of Holistic Management generate enduring wealth measured by sustained profitability, enhanced performance of land and livestock, healthy social relationships, and regenerated soil and ecosystems.

Potential economic benefits:

  • Doubles, triples, or quadruples productivity of the land.
  • Increases growing season of grasslands.
  • Improves forage quality and grass productivity.
  • Improves animal health and performance.
  • Increases market value of animal products and crops.
  • Reduces the need for costly inputs such as pesticides, herbicides, fertilizers.
  • Increases farmer revenue and profit.
  • Enables farmers to thrive without subsidy.
  • Read more, Increase your livestock profits by being a better sunshine farmer.

Potential social benefits:

  • Enhances relationships with family, employees, suppliers and community.
  • Restores sense of pride in being a farmer.
  • Lowers food costs.
  • Improves the health of plants, animals and humans.


Potential ecological benefits:

  • Regenerates soil.
  • Minimises soil erosion and leaching of minerals into groundwater.
  • Mitigates flood and drought.
  • Enables river catchments to provide clean water year-round.
  • Mitigates drought, flood, and climate change.
  • Increases biodiversity.

Our Statement of Purpose

3LM is a catalyst for one viable planet.

Our Vision

Civilisation chooses to be the guardian of effective ecosystem processes.

Our Ideals

We share these ideals:

  • Urgency – we carry an impression of the fragility of our ecosystem and civilisation.
  • Passion – we share a passion for food quality and sovereignty in the British Isles.
  • Appreciation – we appreciate the significance of agriculture – every family needs a farmer.
  • Responsibility – we take full responsibility for one viable planet.
  • Openness – we invite everyone’s spontaneous involvement in the movement.

Our Strategy

Our objective is to generate a movement, with 300,000 hectares under influence in the British Isles by 2020.

We are initially targeting inspired farmers, food retailers, wildlife trusts, water companies and other land and livestock managers to lead by example, peer-to-peer.

We aim to have demonstration and learning sites, along with a team of Accredited Professionals and Field Professionals spread across the British Isles. Knowledge transfer occurs primarily through learning cohorts who support each other in the full implementation of the Holistic Management Template.

We recognise that in the long-term, the change will be consumer-led. We collaborate with partners to educate consumers about the benefits of grass-fed food and fibre.

Our Team

Land and Livestock Management for Life (3LM) was co-founded in 2015 by Marianne Hill, and Christopher and Sheila Cooke. 3LM is a member of the Savory Institute Hub Network.